September
2011
DAIRY
CHECKOFF UPDATE
A
periodic report for dairy media demonstrating how Dairy Management Inc.™ (DMI)
and affiliated state and regional promotion organizations work to increase
demand for and sales of dairy products and ingredients through the programs of
the American Dairy Association®, National Dairy Council® and U.S. Dairy Export
Council®. For more information about these and other dairy checkoff programs,
please contact Jennifer Wing at (847) 627-3225 or jennifer.wing@rosedmi.com.
DMI
Annual Report Available at Dairy Checkoff Website
The
2010 Dairy Management Inc.™ annual report – featuring highlights of how the
dairy checkoff helped impact sales of more than 6 billion additional pounds of
milk – can be viewed in the “about us” section at www.dairycheckoff.com.
The
annual report – available in electronic storybook viewing – provides an update
of various dairy checkoff programs, including strategic partnerships with
globally recognized companies such as McDonald’s® and Domino’s®
Pizza.
The
report also includes examples of industry collaboration through the checkoff-led
Innovation Center for U.S. Dairy™, which works to protect and grow sales by
working through the industry.
Other
sections in the report include:
·
Fuel
Up to Play 60 – an in-school program that aims to encourage healthy eating,
including dairy, and physical activity for our nation’s children
·
Export
marketing – includes those programs led by the U.S. Dairy Export Council®
that work to develop and grow export markets for U.S.-produced dairy products
and ingredients
·
Health
and wellness communications – designed to inform health professionals and
other thought leaders about dairy’s science-based nutritional benefits
·
Dairy
Research Institute – created to strengthen the industry’s access to and
investment in the technical research needed to drive innovation and grow sales.
·
Dairy
image – programs that help maintain and build consumer confidence in the U.S.
dairy industry.
“The
dairy checkoff continues to show how it is leading change throughout the
industry,” said Paul Rovey, Arizona dairy producer and chair of Dairy
Management Inc.™, which manages the national dairy checkoff. “Thanks to the
checkoff’s efforts, the dairy industry experienced unprecedented collaboration
and innovation in 2010 that set the table for future success.”
Sustainability
Awards to Highlight Excellence Across Dairy Supply Chain
The
Innovation Center for U.S. Dairy®, in affiliation with the Dairy Research
Institute™, has announced the U.S. Dairy Sustainability Awards, a new program
that recognizes dairy farms, businesses and collaborative partnerships for
efforts in delivering outstanding economic, environmental and/or social benefit,
thus helping to advance sustainability of the dairy industry.
The
awards are divided into three categories: dairy farm, dairy
processing/manufacturing and energy conservation/generation. Nominations are
being accepted at www.USDairy.com/Sustainability/Awards
through Dec. 1.
The
winners will be announced in February and will share their stories and passion
for sustainability on a national scale and will be featured on www.USDairy.com/Sustainability.
The
awards are part of the U.S. Dairy Sustainability Commitment, an industry-wide
effort to measure and improve the economic, environmental and social
sustainability of the dairy industry. Launched in 2008 under the leadership of
dairy producers, the Sustainability Commitment has the support and participation
of hundreds of organizations across the industry and others from academic,
government and nongovernmental organizations.
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Innovation
Center for U.S. Dairy®
is a
forum for the dairy industry to work together pre-competitively to address
barriers and opportunities to foster innovation and increase sales. The
Innovation Center aligns the collective resources of the industry against common
priorities to offer consumers nutritious dairy products and ingredients, and
promote the health of people, communities, the planet and the industry. The
Board of Directors for the Innovation Center includes dairy industry leaders
representing key producer organizations, dairy cooperatives, processors,
manufacturers and brands. The Innovation Center is staffed by Dairy Management
Inc™. Visit USDairy.com for more information about the Innovation Center for
U.S. Dairy.
Dairy
Research Institute™ is
a 501(c)(3) non-profit organization affiliated with the Innovation Center for
U.S. Dairy® and was created to strengthen the dairy industry’s access to and
investment in the technical research required to drive innovation and demand for
dairy products and ingredients, globally. The Institute works with and through
industry, academic, government and commercial partners to drive pre-competitive
research in nutrition, products and sustainability on behalf of the Innovation
Center and the National Dairy Council®.