December 2009

DAIRY CHECKOFF UPDATE  

A periodic report for dairy media demonstrating how Dairy Management Inc.™ (DMI) and affiliated state and regional promotion organizations work to increase demand for and sales of U.S.-produced dairy products and ingredients through the programs of the American Dairy Association®, National Dairy Council® and U.S. Dairy Export Council®. For more information about these and other dairy checkoff programs, please contact Jennifer Wing at (847) 627-3225 or jennifer.wing@rosedmi.com.  

Dairy Checkoff’s Annual Report Offers Easy-Access and Efficiency  

The national dairy producer checkoff has developed a new annual report format that is easily accessible, convenient and efficient, and that offers an interactive experience for dairy producers, industry leaders and others.  

The annual report, now available at www.dairycheckoff.com, contains results and highlights about how dairy producers’ checkoff investment increased dairy sales through partnerships, innovation and new market channels.  

“In a year of tough economic decisions and challenges, our dairy checkoff is proactively reducing costs and providing a more interactive and enjoyable way to view the annual report,” said Paul Rovey, Arizona dairy producer and chair of Dairy Management Inc.™, which manages the national dairy checkoff. “The new format will allow producers to quickly find topics of most importance to them. This annual report tells a bigger story and allows the checkoff to provide the latest news and information to dairy producers.”

The annual report contains links to additional information about key programs and initiatives for readers who require more detail. It also can be printed as an entire publication in color or black and white, or as individual pages. Each section is designed as a stand-alone piece that can be printed for producers to share with others in the industry.  

For producers who would like a printed report sent to them, please contact 800-85DAIRY (853-2479).

For more information about your national dairy checkoff investment, please visit www.dairycheckoff.com.

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