April 2010

DAIRY CHECKOFF UPDATE

A periodic report for dairy media demonstrating how Dairy Management Inc.™ (DMI) and affiliated state and regional promotion organizations work to increase demand for and sales of U.S.-produced dairy products and ingredients through the programs of the American Dairy Association®, National Dairy Council® and U.S. Dairy Export Council®. For more information about these and other dairy checkoff programs, please contact Jennifer Wing at (847) 627-3225 or jennifer.wing@rosedmi.com.

Dairy Checkoff to Provide Scholarships to Future Dairy Leaders

Dairy producers, through their checkoff investment, will once again award 20 academic scholarships to students currently enrolled in programs that emphasize dairy and who have shown potential to become future dairy leaders.

The National Dairy Promotion and Research Board (NDB), the 36-member dairy producer board that oversees the national dairy checkoff program, through Dairy Management Inc., which manages the national dairy checkoff, annually awards up to 19 $1,500 scholarships and one $2,500 scholarship to eligible undergraduate students. Eligible majors include journalism, communications/public relations, marketing, business, economics, nutrition, food science, or agriculture education.

“Dairy producers are committed to supporting the next generation of dairy leaders,” said Paula Meabon, Pennsylvania dairy producer and NDB chair. “These scholarships allow us to award students who will move our industry forward and to encourage their involvement in the dairy industry.”

Scholarship applications are available for download at www.dairycheckoff.com. In addition to the application, an official transcript of all college courses and a short statement describing career aspirations, dairy-related activities and work experiences are due by May 31, 2010.

For more information about dairy checkoff programs, visit www.dairycheckoff.com.