May
2010
DAIRY
CHECKOFF UPDATE
A
periodic report for dairy media demonstrating how Dairy Management Inc.™ (DMI)
and affiliated state and regional promotion organizations work to increase
demand for and sales of U.S.-produced dairy products and ingredients through the
programs of the American Dairy Association®, National Dairy Council® and U.S.
Dairy Export Council®. For more information about these and other dairy
checkoff programs, please contact Jennifer Wing at (847) 627-3225 or jennifer.wing@rosedmi.com.
Dairy
Promotion Directors Elect Board Officers
Rosemont,
Ill. – Producer leaders of Dairy Management Inc.™ (DMI), the National Dairy
Promotion and Research Board (NDB) and the United Dairy Industry Association (UDIA)
announce the following dairy producers as officers.
Current DMI
officers are:
·
Chair – Paul
Rovey, Glendale, Ariz.
·
Vice Chair – W.
Ryan Anglin, Bentonville, Ark.
·
Secretary – John
Larson, Okeechobee, Fla.
·
Treasurer –
David “Skip” Hardie, Lansing, N.Y.
DMI, which
manages the national dairy producer checkoff program, is funded by the NDB and
the UDIA.
Current NDB
officers are:
·
Chair – Paula
Meabon, Wattsburg, Pa.
·
Vice Chair –
Stephen Maddox, Riverdale, Calif.
·
Secretary –
Kenton Holle, Mandan, N.D.
·
Treasurer –
Grant Kohler, Midway, Utah
The
36-member NDB, formed in May 1984 under the authority of the Dairy Production
Stabilization Act of 1983 and Dairy Promotion and Research Order, carries out
coordinated promotion and research programs to help build demand and expand
domestic and international markets for U.S.-produced dairy products and
ingredients. NDB oversees the national dairy producer checkoff.
Current
UDIA officers are:
·
Chair – William
Siebenborn, Trenton, Mo.
·
1st
Vice Chair – Neil Hoff, Windthorst, Texas
·
2nd
Vice Chair, American Dairy Association® (ADA) Chairman – Billy
Travis, Princeton, Ky.
·
2nd
Vice Chair, National Dairy Council® (NDC) Chairman – Lester
Hardesty, Greeley, Colo.
·
2nd
Vice Chair, UDIA Member Relations – Paul Broering, St. Henry, Ohio
·
Secretary –
Steve Frischknecht, Manti, Utah
·
Treasurer –
Allen Merrill, Parker, S.D.
The UDIA is
a federation of state and regional dairy producer-funded promotion organizations
that provide marketing programs that are developed and implemented in
coordination with its members. The UDIA is overseen by a board comprised of
dairy producers elected by their respective boards of their member
organizations.
Current ADA
officers are:
·
Chair – Billy
Travis, Princeton, Ky.
·
Vice Chair –
Jerrel Heatwole, Greenwood, Del.
·
Secretary – Earl
Horning, Manchester, Mich.
·
Treasurer –
Gerald Fieser, DeLand, Fla.
ADA is the
domestic marketing arm of DMI.
Current NDC
officers are:
·
Chair – Lester
Hardesty, Greeley, Colo.
·
Vice Chair – Bob
Strasser, Nashville, Tenn.
·
Secretary – Joan
Smith, Sauquoit, N.Y.
·
Treasurer – Lynn
Ramsey, Emory, Texas
NDC,
founded in 1915, is the producer-funded nutrition education and research arm of
DMI and provides nutrition information through national, state and regional
dairy council organizations.
For more
information about the dairy checkoff, visit www.dairycheckoff.com.
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