NEW STUDY: CALIFORNIA DAIRY INDUSTRY RESPONSIBLE FOR MORE THAN 443,000 JOBS – THREE PERCENT OF STATE’S JOB PRODUCTION

California’s Largest Agriculture Commodity Feeds Billions into Economy, Stimulates Positive Ripple Effect Throughout Local Communities

 

SOUTH SAN FRANCISCO, Calif. & MODESTO, Calif., Feb. 2, 2010 – A study released today by the California Milk Advisory Board (CMAB) highlights the dairy industry’s impact on California’s economy, including the number of jobs and revenue generated from a typical dairy farm in one year. In 2008, the latest year for which figures are available, California’s largest agriculture commodity was responsible for creating a total of 443,574 jobs and $63 billion in economic activity for the state.

 

The typical California dairy cow and farm stimulates a positive ripple effect throughout the state, according to the research conducted by J/D/G Consulting Inc., an independent dairy industry research firm based in Florida. Specifically, a typical dairy farm in California generates $33.1 million in economic activity and 232 jobs in the state, including ‘on-the-farm’ and ‘beyond-the-farm’ jobs like milk tanker drivers, grocery store clerks, feed farmers and employees at milk processing and cheese plants, among others.

 

When compared to the impact of other notable California industries, the dairy industry provides more economic stimulus and jobs to the state yearly than either the iconic motion picture/television or wine industries. The most recent statistics available for these industries show that the motion picture/television industry contributes $35 billion and 208,230 jobs (2007) and the wine industry provides $59 billion and 330,000 jobs (2008).[1]

 

“This research offers a perspective on how vital the dairy industry is to California with every dollar from production and sales of California milk contributing to the economy,” said Stan G. Andre, Chief Executive Officer of the CMAB. “In addition to providing one of the four food groups that feeds our local communities, a typical dairy cow generates more than $34,000 in economic activity and a herd of 100 cows creates 25 jobs for California residents each year.”

 

And they’re doing so in a sustainable manner. California’s dairy producers are subject to the most stringent environmental regulations in the U.S. In 1997, the industry partnered with governmental agencies and academia to create the California Dairy Quality Assurance Program (CDQAP), a voluntary partnership providing education and resources for dairy producers to navigate and comply with the states myriad environmental regulations as well as providing information on animal health and welfare, food safety and emergency preparedness. The program was recognized with California’s highest and most prestigious environmental honor, the Governor’s Environmental and Economic Leadership Award (GEELA) and is considered a model of how an industry can work in partnership with governmental agencies for the betterment of the environment.

 

California is Nation’s Dairy Leader

California’s dairy families were responsible for producing more than 41 billion pounds of milk in 2008, a figure that is expected to exceed 46 billion* pounds by 2020.

 

According to the study, in 2008 California had 1,905 dairies with 1.8 million dairy cows that supplied milk to 117 dairy processing plants, which produced cheese, fluid milk, ice cream, butter and other dairy products that carry the Real California Milk and Real California Cheese seals. These seals help consumers identify dairy products made with milk from California dairy farms. Since the introduction of the Real California Milk seal in 2007, awareness of and purchase intent for California dairy products has increased significantly.

 

California’s dairy industry is comprised of dairy families, many who have been in the business for generations. To give consumers a better understanding of the people behind Real California dairy products, the CMAB developed 15 mini-documentaries profiling California dairy families that are available online at RealCaliforniaMilk.com/people.

 

California Dairy Production Highlights

Following highlights from the study show California’s continued leadership in dairy production:

 

 

 

 

 

 

 

*Note: Milk production is measured in pounds. One gallon of milk equals 8.6 pounds.

*Note: Data includes gains over the last decade (1998-2007) and gains since the last report (2007).

 

 

 

Study Methodology

This analysis of the California dairy business by J/D/G Consulting Inc. relies on numerous sources of published data that measure various aspects of milk production, dairy product production, dairy food distribution, grocery retailing and foodservice businesses. It also uses economic output, earnings and employment multipliers developed by the U.S. Department of Commerce, Bureau of Economic Analysis (BEA). BEA-developed multipliers are provided for a host of industries, including milk production/dairy farming and dairy processing/manufacturing for each state.

 

The same study last conducted in 2007 showed California dairies created $61 billion in economic activity and 435,000 jobs for the state.

 

About the California Milk Advisory Board

The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s 1,700 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information on California dairy products, visit www.RealCaliforniaMilk.com.