New York (March 7, 2008) - Pfizer Animal Health announced today the kick off of their Excede Expectations sweepstakes, where veterinarians and dairy producers around the country who use EXCEDE^® (ceftiofur crystalline free acid) Sterile Suspension are invited to enter their success stories.

Contestants can log onto ExcedeExpectations.com and enter their story describing how EXCEDE helped achieve treatment success on their dairy or a client's dairy. Anyone who submits a story will be automatically entered to win the grand prize, a Garmin^™ nüvi^® 680 GPS.

Contestants also have a chance for their story to be posted, along with stories from other regions of the country, on ExcedeExpectations.com. Interested contestants should visit ExcedeExpectations.com/magazine to learn more or to enter their story.

The Excede Expectations contest is designed to shine the spotlight on veterinarians and producers who are realizing on-farm success of this new and innovative extended therapy technology. As part of Pfizer's Dairy Wellness Plan, focusing on the consistency of well-developed protocols and treatment plans helps the industry by concentrating on three basic tenets: cow health, the economic health of the dairy and the proper use of pharmaceutical products.

"Since the introduction of EXCEDE to the dairy industry, we've been struck by the success stories across the nation regarding the change that EXCEDE made on dairies," says Dr. Austin Belschner, DVM and Director of U.S. Dairy Veterinary Operations with Pfizer Animal Health. "Folks are changing their practices from daily injectables to single-dose therapies. Using single-dose EXCEDE not only cuts down on labor but it makes economic sense too."

EXCEDE is a single-dose extended therapy antibiotic, labeled for the treatment of bovine respiratory disease (BRD). It delivers in a single dose the same therapeutic blood levels that used to require 3 to 5 doses. EXCEDE is an economically viable and efficacious choice for dairy producers treating their lactating herd for BRD.

Two grand prizes will be awarded to the selected contestants, who must own at least one dairy cow or be a veterinarian in the United States. For full sweepstakes rules, please visit ExcedeExpectations.com.

As with all drugs EXCEDE is contraindicated in animals previously found to be hypersensitive to the drug. Though safe in cattle when properly given, inadvertent intra-arterial injection in the ear is possible and is fatal. EXCEDE has a pre-slaughter withdrawal time of 13 days. For full prescribing information about EXCEDE go to www.excede.com.

Pfizer Animal Health, a business of Pfizer Inc, is a world leader in animal health, committed to providing high-quality, innovative health products, including pharmaceuticals and biologicals, for livestock and companion animals. For additional information on Pfizer cattle vaccines and other cattle health products, visit www.pfizerah.com.