PUT YOUR BEEF IDEAS ON VIDEO AND WIN BIG

Beef Ambassadors host video contest to encourage “More BEEF in More Places”

 CENTENNIAL, Colo. (March 25, 2008) – Where is your favorite place to enjoy delicious nutritious beef? How do you create your favorite burger or grill your favorite steak? Whether you enjoy beef at home, a friend’s house, or your favorite restaurant, the 2008 Beef Ambassadors want to enjoy it with you, so they’re launching a “More BEEF in More Places” video contest to bring out the best tips for beef lovers worldwide.  

The National Beef Ambassador Program, funded in part with beef checkoff dollars, encourages today’s youth to get and stay involved in their industry by sending them to the front line to promote beef and educate consumers about the beef industry. During the last couple of years, the Ambassadors have taken their message to the Web, building and responding to beef messages and sharing accurate information where they find misinformation. This contest combines technology and sheer beef enjoyment to bring those messages home.  

The Grand Prize winner of the contest will take home an iPod Touch, and five other finalists will each win a “More BEEF in More Places” T-shirt. Videos submitted should show you and your friends enjoying “More BEEF in More Places,” so get innovative and fun – and let your creativity run wild. Or focus on the simple things in life – maybe enjoying a meatloaf dinner around the table with your family.  

Videos submitted may be used, reproduced, edited, displayed, transmitted, modified or published toward beef promotions, as they become the property of the contest sponsor.  

Here’s how to enter:  

1.      Make a 30-to-60-second video showing you and your friends enjoying “More BEEF In More Places”. Make your video as fun and interesting as possible. Let your creativity run wild.   

2.      Upload your video to YouTube http://www.youtube.com/signup?next=/my_videos_upload. If you aren’t on YouTube yet, go to http://www.youtube.com/signup to sign up for an account; it’s free and easy. When you’re giving your video tags, be sure to include “BEEF in More Places” with whatever else you put down.  

3.      Once it’s uploaded, email a link from your video to RaisingTheSteaks@gmail.com along with your full name and address.  

By uploading the video and sending the National Beef Ambassador Program the link to enter, you are providing acknowledgement that entrants have read and agree to the terms and conditions and the terms of submission, which are available for viewing at www.raisingthesteaks.com where you will also find additional information and contest rules.  

The deadline for entries is April 30, 2008, and winners will be announced by May 9, 2008. So get filming!

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

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