Multi Ag Media Launches Unique Direct Response

Publication for World Ag Expo Exhibitors

Tulare, CA, (AgPR) -- Multi Ag Media announces the launch of a new direct response publication for 2009 World Ag Expo exhibitors and attendees. The publication titled ExpoSure… Your Ag Technology Link is specifically designed to reach the most likely attendees with the best purchasing potential.  ExpoSure offers advertisers, for the first time, a promotional product that is focused on generating quality sales leads, and one that drives potential buyers to exhibitor booths. 

According to John Montandon, President of Multi Ag Media, "As the publishers of the Official World Ag Expo Magazine for the past nine years, we have learned a great deal about what exhibitors want and need in a promotional publication.  ExpoSure is that product.  With our Farm Market iD grower database, and with the experience we have in understanding the mix of attendees and their buying needs, we have selected the most viable circulation possible.  These readers are buyers.  They have the opportunity with ExpoSure to find out directly from World Ag Expo exhibitors key information concerning their products and services before they attend the show and while they are at an exhibitor's booth during the show." 

ExpoSure offers marketers the opportunity to run their four color advertising along with a direct response postcard.  Additionally, a complete reader response card will be available.  A companion web site, www.agexposure.com, will allow readers to find more information for each advertiser and contact firms immediately online. 

An advertiser will be able to access data on all the potential buyers who have responded to the offer. The respondent's complete demographic profile will be available online exclusively and confidentially to the firm whose advertising generated response. 

For more information about ExpoSure, contact Advertising Manager Jackie Machado at 866.520.2880 or jmachado@multiagmedia.com. 

Multi Ag Media LLC with headquarters in Westmont, IL, includes DairyBusiness media with publishing offices in Tulare, CA and East Syracuse, NY; Farm Market iD, providing the largest and most complete BPA audited file of farm data; and Phoenix Data Processing, offering the exclusive Nu-Mover marketing data.

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Editor's Note: ExpoSure high resolution graphic available upon request.


For more information, contact:
Joel Hastings, Publisher
DairyBusiness Communications
800.334.1904 ext. 227
fax 315.703.7988
jhastings@dairybusiness.com