WORLD DAIRY EXPO ANNOUNCES

NEW DAIRY CATTLE SHOW MANAGER

 May 6, 2008

MADISON, WISCONSIN – World Dairy Expo is pleased to announce that Laura Herschleb of Beaver Dam has accepted the position of Dairy Cattle Show Manager.  “Laura brings a unique perspective to the job with her strong dairy background and work experience in the dairy communications and marketing fields,” says World Dairy Expo’s General Manager, Mark Clarke. 

Herschleb has worked as a communications coordinator for Agri-Nutrition Consulting; was Director of Agricultural Programs for the Fond du Lac Association of Commerce; and most recently was a regional marketing coordinator with Alltech. She holds a degree from the University of Wisconsin-Madison, where she majored in dairy science and agricultural journalism with a business emphasis.  An active member of the Badger Dairy Club while on campus; she now serves as the club’s industry advisor.  Herschleb has also served as a leader and dairy bowl coach for the Washington County Junior Holstein Association and is a member of the Badger Chapter of the National Agri-Marketing Association.  She grew up in southeastern Wisconsin and continues working with her family’s registered herd of dairy cattle at Kolwy Acres Dairy Farm. 

Herschleb’s new job responsibilities will include managing all aspects of the world’s premier dairy cattle show.  She will work closely with the dairy cattle exhibitor committee, and will coordinate the youth contests and Kingsmill Farm II International Futurity.  World Dairy Expo’s for-profit subsidiary, WDE Management, Inc., oversees the Dane County Fair and provides management services to the Wisconsin Rural Opportunities Foundation (WROF), North American Intercollegiate Dairy Challenge (NAIDC) and Purebred Dairy Cattle Association (PDCA).  In addition to her World Dairy Expo responsibilities, Herschleb will also manage the fair’s entry department, assist with WROF’s scholarship program and provide support to NAIDC and PDCA.  

World Dairy Expo, an annual trade show and dairy cattle show that attracts more than 65,000 attendees from around the globe, takes place at the Alliant Energy Center in Madison, Wisconsin. “Building Bridges – Making Connections” is the theme for the 2008 show, scheduled for September 30 through October 4. For more information, contact World Dairy Expo at 608-224-6455 or visit www.worlddairyexpo.com.