News from Holstein Association USA

FOR IMMEDIATE RELEASE

Holstein Association USA Releases Video Explaining Dairy Price Stabilization Program

Brattleboro, Vt. (October 13, 2009)…Holstein Association USA recently produced a video to help dairy producers across the country gain a better understanding of the Dairy Price Stabilization Program (DPSP). The video is available to view or download on the Holstein Association USA Web site at www.holsteinusa.com.

Chief Executive Officer John Meyer has this to say about the newly released video, “Interest in the Dairy Price Stabilization Program continues to mount.  As a result, we are receiving initiations to speak on the topic from coast to coast, and unfortunately are unable to appear at all of the meetings.  For those meetings that an official Holstein Association USA representative cannot attend personally, the nine-minute video serves as a good option to hear about the Holstein Association’s innovative program to stabilize milk prices.”

Featuring commentary by Meyer and Gordie Cook, member of the Holstein Association USA board of directors and chair of the Legislative Affairs committee, the video answers commonly asked questions about the DPSP. The video may be viewed online by interested individuals or downloaded to be shown to groups at producer meetings.

The DPSP's primary objective is to prevent severely depressed producer milk prices and reduce the price volatility that has plagued the dairy industry. Holstein Association USA’s plan has been gaining momentum and is receiving the endorsement of producer organizations and milk cooperatives across the country. Through the Association’s Web site, producers around the country are also showing support and providing their endorsement.

To view or download the video, as well as more information about the DPSP or provide your endorsement of the program, visit www.holsteinusa.com/association/dpsp.html. With questions, contact Lucas Sjostrom at 800.952.5200, ext. 4244 or lsjostrom@holstein.com.

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For more information, contact Lindsey Worden, Communications Manager at 800.952.5200, ext. 4096 or lworden@holstein.com.



Holstein Association USA, Inc., www.holsteinusa.com, provides products and services to dairy producers to enhance genetics and improve profitability–ranging from registry processing to identification programs to consulting services. The Association, headquartered in Brattleboro, Vt., maintains the records for Registered HolsteinsSM and represents members throughout the United States. The Association is also leading the initiative for national animal identification through the National FAIR program.