CALIFORNIA RESTAURANTS TAP CALIFORNIA DAIRY FOR HEALTHY MENU O PTIONS  

SOUTH SAN FRANCISCO, Calif., & MODESTO, Calif. – December 16, 2009 – Consumers looking for healthy choices when on the go now have 3,000 new options in California with the addition of Grade A Real California white and chocolate milk to quick-service and fast casual restaurant menus throughout the state.  

As part of California Milk Advisory Board’s (CMAB) foodservice program supporting milk with the Real California Milk seal, a full-page ad tying participating restaurants to the award-winning Happy Cows advertising campaign ran in the USA Weekend and PARADE magazine’s California editions in September and November. By adding Real California Milk to their menus, participating restaurants are tapping into the strong consumer appeal of the Happy Cows “Auditions” TV and Web campaign, which has generated more than 980,000 online votes to select the next California Happy Cow.  

Participating restaurants include:  

Baja Fresh

Baker’s

Carl’s Jr.

Dos Coyotes

Fosters Freeze

Hamburger Stand

Jack in the Box

Krispy Kreme Doughnuts

La Salsa

Me-n-Ed’s Pizzeria

Pizza Factory

Pizza Man

Pizza My Heart

Round Table Pizza

Ruby’s Diner

Souplantation

Straw Hat Pizza

Sweet Tomatoes

Wienerschnitzel

The “Auditions” campaign promoting California milk and dairy products features cows from around the world vying for the coveted title of becoming the next California Happy Cow. Consumers vote at RealCaliforniaMilk.com, which also features recipes and detailed information about California’s dairy industry including the new “Real California Dairy Families” documentary series profiling dairy producers throughout the state.  

Dairy products made with California milk can be identified by the Real California Milk seal, which certifies that the products are made exclusively with milk produced on California dairy farms. California produces more butter, ice cream, yogurt and nonfat dry milk than any other state. The state is the second-largest producer of cheese, which is available nationally under the Real California Cheese seal.  

An instrumentality of the Department of Food & Agriculture, State of California  

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About the California Milk Advisory Board

The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s 1,700 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information on California dairy products, visit www.RealCaliforniaMilk.com.    

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